Oliver Buchannon
Toni Hohlbein
The answer to high CAC Payback

Feb 29, 2024

•

5 min read

The answer to high CAC Payback

How to do a split funnel analysis to improve CAC payback in this market

Toni Hohlbein
Toni Hohlbein

About the Author

I'm Dirk Sahlmer, a Tech M&A professional and partner at FE International. I help founders navigate their exits.

Before moving sell-side, I spent 6 years leading deal origination at saas.group as their first full-time employee - sourcing and closing 20 SaaS acquisitions in the $1-10M ARR range that helped grow the portfolio from $2M to $100M ARR. I've sat on both sides of the table, talked to hundreds of founders and review SaaS companies every week.

I write this newsletter to share what I'm seeing in the trenches - SaaS metrics, market trends, valuations, and the realities founders need to know.

Reach out via [email protected] if you want to chat about your business, content collaborations, sponsorhips, or anything SaaS!


© 2026 saas.wtf

© 2026 saas.wtf.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv