Oliver Buchannon
Peter Walker
What to expect when you’re expecting (dilution)

Mar 28, 2024

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4 min read

What to expect when you’re expecting (dilution)

How SaaS founders should think about selling equity to investors by round

Peter Walker
Peter Walker

About the Author

I'm Dirk Sahlmer, a Tech M&A professional and partner at FE International. I help founders navigate their exits.

Before moving sell-side, I spent 6 years leading deal origination at saas.group as their first full-time employee - sourcing and closing 20 SaaS acquisitions in the $1-10M ARR range that helped grow the portfolio from $2M to $100M ARR. I've sat on both sides of the table, talked to hundreds of founders and review SaaS companies every week.

I write this newsletter to share what I'm seeing in the trenches - SaaS metrics, market trends, valuations, and the realities founders need to know.

Reach out via [email protected] if you want to chat about your business, content collaborations, sponsorhips, or anything SaaS!


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