Archive

My Go-To SaaS Benchmark Reports

May 17, 2024

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4 min read

My Go-To SaaS Benchmark Reports

Essential Data on Valuations, KPIs, Pricing and more

Dirk Sahlmer
Dirk Sahlmer
Champagne Problems

May 10, 2024

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6 min read

Champagne Problems

Packaging, Pricing & Payments

Andrew Davies
Andrew Davies
Micro M&A for SaaS Startups

May 2, 2024

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5 min read

Micro M&A for SaaS Startups

Boosting growth through strategic acquisitions

Dirk Sahlmer
Dirk Sahlmer
The Rule of 20+20

Apr 22, 2024

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3 min read

The Rule of 20+20

Finding the right balance in the current SaaS market

Dirk Sahlmer
Dirk Sahlmer
SaaS CoGS vs. Opex

Apr 11, 2024

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6 min read

SaaS CoGS vs. Opex

Understanding Gross Profit Margins

Dirk Sahlmer
Dirk Sahlmer
Cohort Analysis using AI

Apr 4, 2024

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7 min read

Cohort Analysis using AI

How you can use ChatGPT to break down your revenue cohorts

Dirk Sahlmer
Dirk Sahlmer
What to expect when you’re expecting (dilution)

Mar 28, 2024

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4 min read

What to expect when you’re expecting (dilution)

How SaaS founders should think about selling equity to investors by round

Peter Walker
Peter Walker
Churn Analysis using ChatGPT

Mar 21, 2024

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5 min read

Churn Analysis using ChatGPT

How you can use AI to predict and prevent customer churn

Dirk Sahlmer
Dirk Sahlmer
Typical SaaS Company Org Chart

Mar 14, 2024

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5 min read

Typical SaaS Company Org Chart

How does it evolve as the company grows?

Dirk Sahlmer
Dirk Sahlmer
SaaS Valuation Myths

Mar 7, 2024

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5 min read

SaaS Valuation Myths

Why EBITDA (still) matters in Small SaaS Valuations

Dirk Sahlmer
Dirk Sahlmer
The answer to high CAC Payback

Feb 29, 2024

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5 min read

The answer to high CAC Payback

How to do a split funnel analysis to improve CAC payback in this market

Toni Hohlbein
Toni Hohlbein
Grandfathering in SaaS Pricing

Feb 22, 2024

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5 min read

Grandfathering in SaaS Pricing

What it is and why it's bad for your business

Dirk Sahlmer
Dirk Sahlmer
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About the Author

I'm Dirk Sahlmer, a Tech M&A professional and partner at FE International. I help founders navigate their exits.

Before moving sell-side, I spent 6 years leading deal origination at saas.group as their first full-time employee - sourcing and closing 20 SaaS acquisitions in the $1-10M ARR range that helped grow the portfolio from $2M to $100M ARR. I've sat on both sides of the table, talked to hundreds of founders and review SaaS companies every week.

I write this newsletter to share what I'm seeing in the trenches - SaaS metrics, market trends, valuations, and the realities founders need to know.

Reach out via [email protected] if you want to chat about your business, content collaborations, sponsorhips, or anything SaaS!


© 2026 saas.wtf

© 2026 saas.wtf.
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